Client
Project
Year
Mela Val Venosta
3D
2023
A 3D asset designed for endless creative possibilities. The project started with the creation of a highly detailed Golden Delicious model, developed as a flexible digital asset for Mela Val Venosta's communication. Designed to be reused across multiple campaigns, it combines realism, consistency and creative freedom.
Every detail, from the shape of the fruit to the surface textures and lighting, was carefully crafted to achieve a natural and photorealistic result. The 3D model became the foundation for a wide range of social media visuals, allowing the brand to create fresh, engaging content while maintaining a consistent visual identity across every touchpoint.
Credits
Direzione creativa: Alessandro Tosatto
3D Modeler & 3D Art Supervisor: Davide Fraccaroli
Texturing & Lookdev: Tommaso Ercolano
Agency: Coo'ee Italia