Client
Project
Year
Athesis
Corporate Identity
2025
The rebranding of Athesis was developed to modernize the identity of one of Italy's leading publishing groups while preserving its institutional character. The result is a visual system that reflects both the company's legacy and its forward-looking vision.
The project focused on creating a consistent brand identity capable of adapting across multiple communication channels. From the logo refinement to the visual language and brand applications, every element was designed to strengthen recognition while introducing a cleaner, more contemporary aesthetic. The new identity creates a flexible system that works seamlessly across editorial, digital and corporate touchpoints.
Credits
Corporate Identity: Davide Fraccaroli
Motion Designer: Davide Morelli
Agency: Zeep!